Social first studioLisbon / Remote
Campaignsthat feelalive.
Pietra builds high-retention social campaigns, creator ecosystems, launch films, and paid creative loops for brands that need presence, not noise.
See the archiveCreator systemsLaunch filmsPaid socialUGC directionCultural strategyEditorial reelsCreator systemsLaunch filmsPaid socialUGC directionCultural strategyEditorial reels
We turn social campaigns into living brand worlds: creator systems, performance edits, launch films, and cultural moments designed to feel expensive before they feel like ads.
Devices / Live campaign systems
The work, in situ.
Desktop strategy, mobile commerce, social modules, and campaign moments presented the way audiences actually meet them: inside screens, feeds, and daily rituals.
MacBook Pro 14"Running Pietra portfolio · scroll narrative
Pietra AtelierInquiry
Social Campaign Direction
Platform-native campaign worlds for Reels, TikTok, Shorts, and paid social placements.
Creator + UGC Systems
Casting, script frameworks, and scalable creator editing pipelines with weekly testing cycles.
Performance Creative Lab
Fast creative iteration with hooks, retention pacing, and offer sequencing built for conversion.
iPhone 16 ProMobile product mock · tap-and-scroll rhythm
9:41
Good morning, Iris.
A small ritual today, perhaps?
Roast of the week
Halflight Ethiopia · Yirgacheffe
250g · whole beanAdd — €18
Single origins
See allCosta Rica Tarrazú
Light€16
Colombia Huila
Medium€15
Sumatra Mandheling
Dark€17
Kenya Nyeri
Light€19
Today's note
The new Yirgacheffe is brighter than last season.
Portfolio as a moving feed.
Aurora Skin
Reels-First Relaunch That Turned A Beauty Brand Into A Feed Favorite
Instagram Reels / TikTokAurora Skin
Reels-First Relaunch That Turned A Beauty Brand Into A Feed Favorite
Instagram Reels / TikTokVolt Running Club
Community Content Engine For A High-Growth Fitness Brand
TikTok / InstagramVolt Running Club
Community Content Engine For A High-Growth Fitness Brand
TikTok / InstagramMarea Drinks
Launch Campaign Built Around Creator Whitelisting And Social Proof
Instagram Reels / TikTok ShopMarea Drinks
Launch Campaign Built Around Creator Whitelisting And Social Proof
Instagram Reels / TikTok ShopNot templates. Systems with a pulse.
Social Campaign Direction
Platform-native campaign worlds for Reels, TikTok, Shorts, and paid social placements.
Creator + UGC Systems
Casting, script frameworks, and scalable creator editing pipelines with weekly testing cycles.
Performance Creative Lab
Fast creative iteration with hooks, retention pacing, and offer sequencing built for conversion.
Aurora SkinVolt Running ClubMarea Drinks
Aurora Skin
Volt Running ClubThe most valuable social work does not ask to be watched. It creates a world people want to enter, repeat, save, and share.