Aurora Skin
We rebuilt Aurora's launch around short-form storytelling, creator routines, and paid social cutdowns that felt native instead of ad-like.
- Views
- 38.4M
- Watch Rate
- +63%
- CPA
- -29%
Creative Direction
We replaced polished studio ads with creator-shot rituals, macro texture edits, and clear skin journey arcs built for 1.5 second hook retention.
Top Performing Vertical Frames
Hero Reel Cut
30-second cut used for launch week on Reels and TikTok.