Volt Running Club
A recurring social format system combining event clips, founder POV, and paid performance edits that kept content fresh every week.
- Followers
- +220K
- Signups
- +41%
- ROAS
- 5.2x
UGC + Community Edits
Why It Worked
Each concept had two versions: culture-first for organic and offer-first for paid. That split raised relevance while keeping creative production efficient.